Josh Penzell — Experience
I'm Josh Penzell—a keynote speaker, theater director, and the founder of Imagination Applied. My work is about Artistic Intelligence: our capacity to interpret what is happening, imagine what does not yet exist, judge what is worth making, and direct people and technology toward it. Most organizations treat change like a finished film: perfect the plan, launch it, and hope reality cooperates. I would rather run it like a rehearsal—make the idea visible, try it while the cost of being wrong is low, notice what happens, and revise. I previously served as VP of AI Innovation & Strategy at ELB Learning and have worked across learning and enablement in organizations including Amazon Alexa and Skillsoft. I hold an MFA in Theater Directing from Brooklyn College, an MBA from the University of Illinois, and a BS from Northwestern, and I write for TD Magazine.
Josh Penzell is a keynote speaker, theater director, and founder of Imagination Applied. His work explores Artistic Intelligence—the capacity to interpret what matters, compose with what is available, and discover direction through rehearsal. TheaterThink is his method.
Josh Penzell is a keynote speaker, theater director, and founder of Imagination Applied. His work centers on Artistic Intelligence: the capacity to interpret what matters, compose with what is available, and discover direction through rehearsal. TheaterThink is his method; The Rehearsal Room is the client experience. Josh previously served as VP of AI Innovation & Strategy at ELB Learning and worked across learning and enablement in organizations including Amazon Alexa and Skillsoft. He holds an MFA in Theater Directing from Brooklyn College, an MBA from the University of Illinois, and a BS from Northwestern, and writes for TD Magazine.
Contact: josh@joshpenzell.com